|
Highly Commended
Media
Mindshare NA
Sprint
Create Your Hero
Sprint's 'Create Your Hero' campaign was inspired by the hit TV series Heroes. Tech-savvy customers were invited to design a character for an original web version of the show. The multi-phase effort increased data usage on Sprint phones, with some one million votes pouring in. Finally, the fan-generated hero came to life in a four-part series.
|
- |
|
|
